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The last thing to point out here is that selling wireless service doesn't even really make sense for Google, since it's unlikely to help the company's fiber broadband business. This was the harshest lesson the cable companies learned during their foray into the cellular market. "When we started down this path eight years ago, we believed that if [we] didn't have a cellular service for the quad play, we'd be at a huge disadvantage," Comcast Senior Vice President of Strategic Initiatives Tom Nagel said in a recent interview discussing Comcast's wireless strategy. "But what we learned was that the 'quad' play wasn't really necessary."Nagle said the quad play sounds good on paper but that the reality is people buy mobile phone and cable services in different ways.

"Wireless may be sold as a family plan," he said, "But each person signs up for the service at different times, Cable and broadband are household services."What happened with cable anyway?Nearly a decade ago, some of the biggest cable operators around, including Comcast, Time Warner Cable, and Cox Communications, formed a joint case for apple iphone xs max - tapestry venture with Sprint called Pivot, which was supposed to deliver what everyone was calling the "quad play" of services: TV, home phone, broadband, and mobile phone service, The cable operators planned to use this joint venture to resell Sprint wireless service and bundle it with their other services, The idea was to create an even bigger package that would help cable operators retain customers..

But the joint venture was a miserable failure. Two and half years after it was formed, Pivot was dissolved when Comcast and Time Warner Cable pulled out. In 2008, the cable companies came together again to bankroll another joint wireless deal between Sprint and Clearwire with the expectation that they again would be able to resell wireless service. That was also a flop and the cable companies pulled out of the joint venture, leaving Sprint as the only stakeholder. These same cable operators also paid $2.4 billion for licensed wireless spectrum in a 2006 FCC auction. They later sold this spectrum in 2011 to Verizon for $3.6 billion.

Even though the cable operators made a nice little profit from their spectrum sale to Verizon, overall they learned some difficult lessons during the past decade of wireless experimentation, The biggest lesson was that reselling a wireless operator's mobile phone service was unnecessary and difficult, The second lesson was that having a mobile play is important, but not in the manner you'd expect, "We realized that licensed spectrum was not critical," Nagel said, "Yet we still believe that making our products mobile is very important, Our mobile strategy today is taking this awesome high-speed data product and extending it, It's like taking your coax cable with you."Indeed, Comcast, Time Warner, Cablevision, Cox, and Bright House Networks have pooled their assets together to build CableWiFi, the largest Wi-Fi network in the country, The network, which uses unlicensed wireless spectrum, consists of 200,000 indoor and outdoor hot spots, Today, the network is mostly concentrated on the east and west coasts case for apple iphone xs max - tapestry as well as in big cities in the midwest, But the network is growing quickly, And with a recent FCC vote to free up additional unlicensed spectrum in the 5GHz band, these cable operators say they'll be able to do even more with their Wi-Fi network..

Lessons for GoogleSo what does all this mean for Google and its potential plans to launch a wireless service? My guess is that Google is likely looking at developing a mobile strategy more along the lines of what the cable operators are doing, rather than becoming a mobile carrier that directly competes with the wireless giants. This makes sense for a few reasons. First, with Google Fiber, Google already has the necessary high-capacity backhaul in the ground that's necessary to support an extensive mobile network that acts as an extension of its Google Fiber service. And let's not forget that Google also has experience delivering community based Wi-Fi. The company launched a citywide Wi-Fi project in its hometown of Mountain View, Calif., and it has been operating a free community Wi-Fi network in New York City in the neighborhood surrounding its office in Manhattan.

If Google is indeed talking to Verizon and Sprint about leasing licensed wireless network capacity, my guess is that the company hopes to use these networks only as backup in areas Wi-Fi may not be able to reach, This type of service could end up looking a lot like the service that some interesting new MVNOs, such as Republic Wireless and Ting, are offering, These companies are offering alternative and very cheap wireless phone and mobile data service, Republic has voice and data plans starting at as low as $10 a month, The company is able to keep prices so low by using Wi-Fi as the main form of case for apple iphone xs max - tapestry network connection and then licensing Sprint's network capacity to handle voice calls and data sessions in areas where Wi-Fi isn't available, The idea is that customers will spend a majority of their time on the free Wi-Fi network and only a fraction of their time on Sprint's network, which Republic pays for by the megabyte..

While the cable industry hasn't yet partnered with a company like Republic or Ting, it's intrigued by their business model and the use of Wi-Fi to provide a low cost alternative wireless service. "We know of Republic Wireless," Nagel said during our discussion about Comcast's wireless ambitions. "We've talked to them. There are a number of players in that space. And I think it's interesting. It's all about learning and exploring what's possible with Wi-Fi."As for partnering with a mobile carrier --yet again-- to further its mobile broadband strategy, Nagel admitted Comcast has considered it.

"We look at 4G LTE all the time and evaluate how it might be used," he said, "It's not front and center for us right now, We definitely aren't sitting around saying, 'Boy, I wish we had an MVNO.' But you never know what will happen in the future, The one thing we do know is that Wi-Fi will be the case for apple iphone xs max - tapestry foundation of whatever we do in mobile."Maybe, just maybe, that's what Google is thinking too, [commentary] Rumors are flying that Google wants to resell Verizon or Sprint wireless service, but CNET’s Maggie Reardon throws cold water on that theory and comes up with her own ideas..

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