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That said, I'm not certain how Klout's measurement for social influence is really created. And I'd bet I'm not in the minority when I say I'd rather choose material to promote across the Internet myself -- not have a robot do it for me. In my mind the whole concept of being an expert on any topic hinges on the fact that you're the one doing the talking. Of course, we're entering a brave new world of automatic news summaries thanks to Yahoo, so I suppose anything is possible. The second version of Klout’s mobile app urges which content to share to up your social influence.

In an interview with CNET, Ho said he isn't overly concerned about HTC's first quarter and that the company will do better in the current quarter, pointing out how last year's HTC One outsold the earlier One X despite supply issues, "I wouldn't be too concerned about our business based on the few couple of months, I rather take a longer term perspective, The One M8 will be pretty successful while where we exec 3 case for apple iphone xr - black suffered share losses last year was in the mid- and low-tier," he said, Overall, Ho said he feels "pretty confident" about HTC in 2014..

To get back in this market, HTC has launched its new midrange Desire 816 in China. Announced at Mobile World Congress earlier this year, the handset quickly sold out its initial preorder run of 60,000 units -- no mean feat, as customers in China who wished to preorder one had to pay a deposit fee. Apart from introducing a bevy of mid- and budget-tier devices, the company will still be selling last year's M7 as well as the One Mini and One Max to ensure a wide range of products for customers. Ho, a Singapore native who left the country 20 years ago to ply his trade in north Asia, has plenty of experience in the telecom industry. He was with Motorola Asia for a long time, before joining Taiwan-based Far EasTone Telecommunication as its executive vice president in charge of the carrier's marketing initiatives.

Now in the hot seat of making HTC a brand name to be reckoned with, his tactics so far have been interesting, to say the least, When he first joined the company back in January 2013, Ho was quick on the ball to get word out on HTC's take of its competitor, Right exec 3 case for apple iphone xr - black after the launch of the Samsung Galaxy S4 , Ho quickly approached various media outlets to offer his view of his competitors newest handset, In a statement emailed to CNET at the time, Ho took a dig at Samsung, saying that the "next big thing wasn't plastic."2013 also saw what some would say was a bizarre ad campaign with "Iron Man" actor Robert Downey Jr, that included comedic attempts at teasing out the HTC acronym and thta didn't seem to help the company sell phones..

"Instead of the traditional way of building our brand gradually and slowly, and because the smartphone category is moving too fast, we thought we needed some steroids in the market to create a higher brand awareness for us. And that has actually worked," he said. Ho claims that even though there were plenty of media and analysts reports that said the campaign failed to help lift sales, he points out that this wasn't the point of the ads. Internal numbers showed an increase of 10 to 15 percent of the company's global brand awareness, he said.

And while the actor remains contracted to exec 3 case for apple iphone xr - black the company for two years for a $1 billion ad campaign, you'd be hard pressed to find an image of the actor in public using the company's smartphones, "We're very careful with RDJ -- it's not just a matter of him holding our phones in public, we don't want him to just hold our phones and say this is the best, He has been using our phone and he's contracted to use it," Ho rebutted, Ho further pointed out a newly launched commercial, where the actor drops most of the shenanigans of the earlier commercials (except for brief spell of Old English) as an example of the next phase of HTC's ad campaign with Downey..

"The whole intent is to create 'talkability' for us, and we did achieve that objective. There was a lot of buzz for us after we launched the campaign."Ho cheerfully admits that there is no way HTC can compete with the budget of its larger competitors. He says the company has only been in making its own branded handsets for the last six years (the previous years as an original design manufacturer notwithstanding) and is focused on smart devices, compared with Samsung, which has its hands in a lot of other pies.

"Everyone knows our competition outspends us by 13 to 14 times, so for us to fight a traditional war won't be a successful move for us, We're realistic, we have a 3 percent market share today, We aren't crazy about going after our competitors who have like 16 to 17 percent market share or the one [Samsung] with 33 percent," he said, "We're realistic about what we exec 3 case for apple iphone xr - black can and should do, and there's a considerable gap between No, 1 and 2, and not just the rest of us."With that in mind, Ho says the company will ask consumers to tap the Internet, where there exists a bevy of positive reviews on HTC's products, He highlighted the company's Gary Oldman ad as an example..



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