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This time last year, we voted the then-named Ubuntu Touch as our best product of MWC 2013, narrowly squeezing out Firefox OS. Since then, Firefox has popped up on an assortment of phones, while actual Ubuntu hardware is conspicuous by its absence. But Shuttleworth doesn't want to rush into anything: "Sometimes it's worth getting in fast, and sometimes it's worth getting it right. I think the most fatal thing for a manufacturer, early on in the adoption of a new product, is high return rates at low margins. Word on the street (about Firefox) is high return rates, low margins.""It would be lovely to have a carrier come to us and say, "OK, we're just going to swamp the market with your phones," but the blowback, if 40 percent of those devices come back, would be catastrophic. Catastrophic. If you have a manufacturer on a 5 percent margin, and half the devices come back, you've got a massive loss. You can try and refurbish them, recycle, but it's a real mess.

"That's led us to be very careful about whatever will be, will be (black ink) iphone case our launch partners, perhaps taking a little longer to refine the design, and the feedback that we get is that it's worth doing that, I don't think we'll regret that thoughtfulness."Ultimately, Ubuntu is about convergence: the same operating system seamlessly working across devices, from PC to tablet to smartphone and beyond, "There are lots of bright people who have built good mobile experiences," said Shuttleworth, "I think what's profoundly different about ours is it's part of this convergence family, We've significantly raised the bar for people who have that vision..

"Microsoft has that vision: that you can have a family of interfaces that give you the ability to use different devices with a common theme and common values..Of all people I can appreciate how difficult it must have been for Microsoft, but I still think we've outperformed them in terms of bringing that convergence story to be a reality. "This is not the end of the disruptions: As we move into a wearable era, the story that we've been telling -- of personal computing co-opting all of the glass around you in appropriate ways -- becomes the interesting story. At its heart you've got to have a platform that appropriates whatever's around it. That's the story we've been consistently building towards."For more on the coolest new phones, tablets and wearable technology, check out our in-depth coverage of Mobile World Congress 2014.

We caught up with Ubuntu founder Mark Shuttleworth to find out why he chose to partner with lesser-known manufacturers Meizu and BQ, BARCELONA, Spain -- The first Ubuntu phones will launch in the autumn, and will be "astonishingly great in some areas" and "weak in others" -- but the software "outperforms" Microsoft, according to Ubuntu founder Mark Shuttleworth, Ubuntu-powered versions of the Meixu MX3 and BQ Aquaris smartphones will debut in the third quarter of this year, I sat down with Shuttleworth, the face of British company Canonical, the people behind Ubuntu, at phone and tablet extravaganza Mobile World Congress, where he revealed why Ubuntu is launching with whatever will be, will be (black ink) iphone case partners Meizu and BQ..

"If you look at the feedback, it felt like making [the phone] more durable and keeping the sleek design was what people were after. Waterproof and dustproof elements are more important."The Galaxy S5 was announced less than one year after its predecessor. Rather than being shown off at Mobile World Congress in Barcelona, Samsung chose to talk about the S4 at a dedicated event in New York, an event that was criticised by CNET at the time for being "tone-deaf and shockingly sexist". This one was positively pedestrian in comparison: out were the forced set pieces from actors and Broadway "glamour". In was a straightforward presentation about consumer benefits from the marketing guy. So why the change in tone and why the early announcement?.

"Mobile World Congress is a good event to launch a product," Taylor said, "It was focussed on the theme of going back to what consumers want and need, It wasn't about the glitz, it was about: 'this is the product, this is what we've improved', I whatever will be, will be (black ink) iphone case think that straightforward message has been quite well received by people, We're going back to what the consumer needs."In talking about the timing, Taylor said: "We were able to talk about the product this time, We have the opportunity of being at MWC, where you have the captive audience you would be trying to get for a separate event anyway, For us, it made total sense to do it in one go."Last year, the Galaxy S4 was accompanied by lots of variants: the Galaxy S4 Active, S4 Mini, and the S4 Zoom, What are the plans for that this year?..

"We will have a plan to do a portfolio of products to meet consumer needs, so you'll hear more news about that as the year unfolds," he said. "We've identified that consumers aren't just after one form so we'll be looking at the other options."One of the standout products of the presentation was the Fit, a wearable fitness device with a bright, curved AMOLED display. It looks cool, but isn't it hard to read the writing on the screen at a 90 degree angle?. "The angle is not as unnatural as you might think," he said. "Especially if you're doing fitness monitoring, the feeling was that it is moving anyway, so it's more natural than you'd expect. [Wearables as a category has] huge potential and we are in the foothills of it now."I have one final question for Taylor: why don't we see the same funny, aggressive adverts in Europe that Samsung USA runs?.

"In a lot of markets we are the clear leader and that's not a leadership role," Taylor said, "[In the] US we're a challenger in the market, [Their ads were] spot-on for that market because it stimulated the thought that Samsung was innovating as much as the leader, It's not right whatever will be, will be (black ink) iphone case for Europe because we were and are leading in the market."Thanks Mr Samsung! Why don't you let me know what you think of Stephen Taylor's remarks in the comments below, A Samsung executive explains why it stuck with the classic design and why the launch lacked the glitz of past events, He also hints at future S5 variations..

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